Northeast Ohio Real Estate Blog
Why Pricing Your Home at $199,900 Could Cost You Buyers
Why Pricing Your Home at $199,900 Could Cost You Buyers Here's a question I ask agents in the continuing education classes I teach. If a home is worth about $200,000, what's the best list price: $198,888, $199,900, $200,000, or $210,000? Most agents pick $199,900. It feels like the smart retail move
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How We Use AI So We Can Spend More Time With You
How We Use AI So We Can Spend More Time With You I teach a continuing education class for Ohio real estate agents on using AI in their business. I like to open it with a question. If you hired a brand new assistant tomorrow, what's the first thing you'd have to do? Train them. Nobody walks in on day
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Why First-Time Buyers in Aurora Need to Budget for an HOA Before They Budget for a Mortgage
Why First-Time Buyers in Aurora Need to Budget for an HOA Before They Budget for a Mortgage When first-time buyers start looking at Aurora, most picture a house, a yard, and a mortgage payment. What catches a lot of them off guard is how many Aurora homes come with a homeowners association. That isn
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Why the Best Listing Appointments Don't Feel Like a Sales Pitch
Why the Best Listing Appointments Don't Feel Like a Sales Pitch Early in my career, about 17 years ago, I went on a listing appointment right down the street from where I live. At the time, I'd spent hours crafting what I thought was the perfect listing presentation. I believed there was a perfect s
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