Northeast Ohio Real Estate Blog

AI for Real Estate Agents: How to Get Found in AI Search and Stop Posting AI Slop

AI for Real Estate Agents: How to Get Found in AI Search and Stop Posting AI Slop Agents keep asking me two questions about AI. The first is whether SEO still matters now that buyers and sellers are asking ChatGPT, Gemini, and Claude instead of Google. The second is how to use AI for marketing witho

Your Listing Agent Needs a Communication Plan, Not Just a Marketing Plan

Your Listing Agent Needs a Communication Plan, Not Just a Marketing Plan If you've ever interviewed listing agents, you've probably seen a lot of marketing plans. Professional photos, video, social media, the MLS, open houses. Some are more polished than others, but they tend to look alike. What you

Why Isn't My House Selling? What the Market Is Trying to Tell You

Why Isn't My House Selling? What the Market Is Trying to Tell You If your home has been on the market longer than you expected, you're probably asking yourself some hard questions. Is it the photos? The agent? The market? Should we just wait a little longer? Mike Pillow from our team, who covers cen

Aurora Park at Geauga Lake: What's Opening This Fall and What It Means for Aurora Homeowners

Aurora Park at Geauga Lake: What's Opening This Fall and What It Means for Aurora Homeowners If you've driven past the old SeaWorld property in Aurora over the years, you know what it looked like. Fences, empty buildings, and a beautiful lake almost nobody could get to. That's about to change. The f