Northeast Ohio Real Estate Blog

The Choice Close, the Forever Home Question, and Other Small Moves That Win Appointments

The Choice Close, the Forever Home Question, and Other Small Moves That Win Appointments Every Saturday morning, a group of agents from different brokerages and different states get on a Zoom together and roleplay real scripts, live, out loud, in front of each other. Most weeks we turn our cameras o

AI Won't Replace Agents. Agents Who Use AI Will Replace the Ones Who Don't

AI Won't Replace Agents. Agents Who Use AI Will Replace the Ones Who Don't Every time technology shakes up real estate, someone predicts it's the end of the agent. It happened with the internet. It happened with Zillow. Now it's happening with AI, and specifically with the moment a client looks you

How to Answer "Have You Ever Sold a Home Like This Before?"

How to Answer "Have You Ever Sold a Home Like This Before?" Early in my career, I sat across from a seller who looked me dead in the eye and asked, "Have you ever sold a million dollar home?" I remember squirming in my seat. It was painfully obvious to both of us that the answer was no, and I had ab

4960 Farnhurst Rd, Lyndhurst, OH: An Affordable Opportunity in a Prime Location

4960 Farnhurst Rd, Lyndhurst, OH: An Affordable Opportunity in a Prime Location By Mike Ferrante, Broker Associate, Mike Team at LPT Realty Every once in a while, a home hits the market that stands out because of its combination of price, location, and potential. That's exactly what I see with 4960