Blog | Blog - 21 Mike Team

Real Estate Consultation Scripts to Build Rapport with Clients! 📝 From Buyer Lead to Client for Life: Scripts & Strategies for Realtors Let’s paint a picture. You’re an agent and a buyer lead calls you. Under the new rules, you must have a signed buyer agreement before showing them a property. How do you turn that initial call into a long-term client relationship? In […]

Real Estate Dos and Don’ts of Dual Agency – Avoid These Costly Mistakes! ⚖️ Dual Agency Pitfalls: Are You Making These Mistakes? 🏡 Dual agency—representing both the buyer and seller in a single transaction—can be legal in some states, including Ohio, if allowed by your brokerage. However, it comes with significant risks and strict limitations. In this week’s Tuesday Training, Mike Ferrante of the 21 Mike Team at […]

Market Update Market Update for August 2025 in Greater Cleveland! 📈 August 2025 Cleveland Market Update 🏡 Hey everyone— It is time for your August Northeast Ohio Real Estate Market Update with some fresh stats you do not want to miss! 👋 I am Mike Ferrante with Century 21 HomeStar and the 21 Mike Team, serving Greater Cleveland and all of Northeast Ohio. Whether you […]

Real Estate Expired Listings Are Back! 7 Weeks of Scripts for Realtors 📈 Mastering Expired Listings: Scripts, Strategies, and Success for Realtors Expired listings are making a comeback in today’s shifting market, offering Cleveland-area Realtors a valuable opportunity to grow their business. In this week’s Tuesday Training, Mike Ferrante, Team Leader of the 21 Mike Team at Century 21 HomeStar, along with Broker/Owner Tony Geraci, shared actionable […]

Real Estate FSBO Scripts – Get More Listings! 🏡 Mastering FSBOs: Scripts, Strategies, and Value Propositions for Realtors 🏘️ For Realtors in the Greater Cleveland real estate market, tapping into For Sale By Owner (FSBO) listings can be one of the most lucrative, underutilized lead sources available. In this week’s Training, Mike Ferrante of the 21 Mike Team at Century 21 HomeStar, alongside […]

Market Update July 2025 – Greater Cleveland Real Estate Market Update! Greater Cleveland Real Estate Market Update – July 2025 It is time for your Greater Cleveland real estate market update! While nearly 50% of U.S. metro areas have shifted into buyer territory, Cleveland remains one of the few markets still favoring sellers. Let us break down the latest numbers and trends. I am Mike Ferrante […]

Real Estate Open House Scripts That REALLY Work! 🏡 Open Houses That Actually Work: Proven Scripts & Strategies for Realtors In a changing market like Northeast Ohio’s — from Cleveland and Akron to Apple Valley Lake and everywhere in between — many agents are wondering: Do open houses still work? The answer, according to Mike Ferrante of the 21 Mike Team at Century […]

Real Estate Scripts for Geo-Farming and Door Knocking! How to Own Your Neighborhood: Geo-Farming Strategies for Realtors If you are a Realtor living in a neighborhood and have ever cringed while watching a competitor’s sign pop up down the street, this blog post is for you. Mike Ferrante of the 21 Mike Team at Century 21 HomeStar and Tony Geraci, Broker/Owner of Century […]

Real Estate Mortgage Rates and Products with Ray Sweeney from Statewide Home Mortgage! Creative Mortgage Solutions in a High-Interest Market: What Cleveland Buyers and Realtors Need to Know In today’s real estate market, home affordability is under pressure — especially with mortgage interest rates hovering in the 6% to 7% range. Buyers across Northeast Ohio, including Cleveland, Akron, Canton, Youngstown, and Columbus, are feeling the pinch. But the […]

Real Estate Your Listing Just Won’t Sell!?!? Understand Your Options! The Price Is Wrong, Bob! Understanding Price Reductions and Lingering Listings in Today’s Real Estate Market The real estate market is evolving — and if you have been paying attention, you have likely noticed the shift. It is time to revisit a topic we have not had to worry about in a while: price reductions […]

Real Estate June Market Update for Greater Cleveland Real Estate! Is Cleveland Still a Seller’s Market? Here’s What the Numbers Say The national real estate market is shifting. That is right—over half of metropolitan areas across the country have become buyer’s markets, meaning there are more sellers than buyers. In fact, there are currently more licensed agents than there are homes for sale. So, what […]

Real Estate Top 5 Tips To WIN in a Low Inventory Market – Realtor Training! Top 5 Tips to Win in a Low Inventory Real Estate Market In today’s fast-paced real estate climate, low inventory continues to be one of the biggest challenges facing both homebuyers and their agents. In Northeast Ohio — including Cleveland, Akron, Columbus, and surrounding areas — we are still seeing historically low inventory levels. This […]

Real Estate National News May Not Tell the Whole Story – Real Estate is Hyper-Local! Real Estate is Hyper-Local: What NE Ohio Realtors Need to Know Now If you are relying solely on national news headlines to understand the real estate market, it is time to rethink your strategy. While national statistics paint a broad picture, real estate is, and always has been, hyper-local. What is happening in Orlando, Phoenix, […]

Real Estate Deliver Value and Build Confidence – Even if You Aren’t a Top Producer Yet! How Cleveland Realtors Can Build Confidence and Deliver Value—Even Without Top Producer Status In today’s highly competitive real estate landscape, demonstrating value and confidence as a Realtor is more important than ever, especially in a market like Northeast Ohio. Whether you are working in Greater Cleveland, Akron, Columbus, or even Apple Valley Lake, clients expect […]

Real Estate True or False – You Can Invest in Real Estate Tax Deferred as Part of Your Retirement Plan? How Cleveland Realtors Can Invest in Real Estate for Retirement: A Tax-Deferred Wealth Strategy If you are a Realtor, understanding real estate investment as a tool for retirement planning can be a game-changer. Mike Ferrante, Team Leader of the 21 Mike Team at Century 21 HomeStar, joined by Tony Geraci, Broker/Owner of Century 21 HomeStar, […]

Market Update May 2025 – Market Update for Greater Cleveland! Is the Inventory Shortage Ending in Northeast Ohio? The number of active residential real estate listings in Northeast Ohio is up nearly 30% year-over-year—a positive sign that we may finally be easing out of the prolonged inventory shortage. But does this mean we are heading toward a balanced market? Active Listings Are Rising—But Context Matters […]

Real Estate Don’t be a Secret Agent – Increase Your Business with Video!!! Grow Your Business with the #1 Online Content: VIDEO If you are a real estate agent in Cleveland, Akron, Canton, Youngstown, or anywhere throughout Northeast and Central Ohio, you are always looking for an edge. Whether you specialize in downtown condos, lakefront homes in Apple Valley, or single-family properties in suburban Solon, you know how […]

Real Estate What is an Exclusive Listing? Can it be Good for Buyers and Sellers? Cleveland Realtors: What You Need to Know About Office Exclusive Listings and NAR’s Policy Shift The real estate world is buzzing with conversation around the National Association of Realtors (NAR) and its recent policy shift regarding Clear Cooperation and Office Exclusive Listings. This new policy, set to take effect in September, is already drawing strong […]

Real Estate Hate Cold Calling? Try Network Marketing Instead! No More Cold Calls! Top Networking Tips Every Realtor Must Know to Build a Referral Business in 2025 Are you a Realtor looking to build your business without the grind of cold calls? You are not alone. Many real estate agents are shifting from old-school prospecting to network marketing, a method proven to grow business through […]

Real Estate Top 3 Tech Tools for Realtors and ALL Business Owners! Top 3 Tech Tools Every Cleveland Realtor Must Use to Maximize Efficiency and Sales If you are a real estate agent in Cleveland or anywhere across Northeast Ohio, chances are you are always looking for ways to grow your business and streamline your day-to-day. Staying ahead of the curve with technology is key to scaling […]

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