Top 3 Tech Tools Every Cleveland Realtor Must Use to

Maximize Efficiency and Sales

If you are a real estate agent in Cleveland or anywhere across Northeast Ohio, chances are you are always looking for ways to grow your business and streamline your day-to-day. Staying ahead of the curve with technology is key to scaling your success.

Mike Ferrante of the 21 Mike Team at Century 21 HomeStar is back with another high-value training for real estate agents and business owners alike. Mike shares the top three tech tools that every Realtor must embrace in 2025.

1. AI Tools Like ChatGPT: Your Free Assistant for Content, Marketing, and More

Artificial Intelligence is not just a buzzword; it is a real-time solution for Realtors. ChatGPT, one of the most powerful AI tools available today, is revolutionizing the way agents work. Imagine having an assistant who never sleeps, never calls off, and is available 24/7 to help you:

• Draft listing descriptions with high SEO value
• Create marketing strategies
• Write blogs and YouTube scripts
• Generate email subject lines and follow-up messages
• Translate documents and messages into French, Spanish, and more
• Compare service providers like home warranty companies
• Produce client-facing materials like local restaurant guides

From converting transcripts into blogs to building relocation guides, AI can do much of the heavy lifting for you. As Mike Ferrante explains, “AI tools like ChatGPT save hours of work every week. You still need to edit and verify, but the bulk of the creative and research work can be done in seconds.”

2. A CRM (Customer Relationship Management System): Your Business Database

Whether you are a solo agent in Solon or part of a growing team in Columbus, a CRM is the backbone of your real estate business. Mike often reminds agents, “The best CRM is the one you actually use.” That is the key: consistency.

At the 21 Mike Team, the CRM tools used include Top Producer and Mailchimp. For agents within Century 21, MoxiWorks offers a comprehensive CRM solution, including MoxiEngage for relationship tracking and MoxiPresent for digital presentations.

Key CRM benefits include:

• Automatically tracking client and lead communication
• Sending automated drip email campaigns
• Reminding agents of follow-up tasks
• Integrating with Google Business Profiles and websites
• Allowing agents to segment past clients, buyers, sellers, and prospects

Mike recommends starting by exporting your contacts from your iPhone, Gmail, or Outlook and uploading them into your CRM to get started. “If you are not leveraging your database, you are leaving money on the table,” he says.

3. Calendar Management Tools: Automation That Works While You Sleep

Using a calendar efficiently is not just about staying organized. It is about automating appointment booking and maximizing productivity. Mike Ferrante uses Calendly, a tool that allows potential clients or agents to schedule a meeting directly on his calendar.

Through Calendly, agents can:

• Set time blocks for listing appointments, showings, or agent recruiting calls
• Add scheduling links to email signatures, marketing campaigns, and websites
• Receive calendar alerts without worrying about conflicts

This automation enables sellers and buyers to book a “come list me” appointment, or for interested agents to schedule a chat about joining the 21 Mike Team. “You would be amazed how many times I wake up to find a listing appointment booked directly on my calendar,” says Mike.

Pairing this strategy with social media content, QR codes on print materials, and automated email outreach completes the marketing wheel. “Every spoke of that marketing wheel should lead to your calendar,” Mike explains.

Final Thoughts from Mike Ferrante:

“The Cleveland real estate market is competitive, and staying ahead means staying efficient. These three tools—AI like ChatGPT, a reliable CRM, and smart calendar management—can elevate your business in a big way. Stop grinding. Start leveraging.”

Agents Wanted: The 21 Mike Team is actively hiring in Akron, Canton, Lorraine County, and Columbus. If you are a motivated Realtor looking for leads, systems, admin support, and coaching, email Mike directly at mike@21mike.com or visit 21Mike.com and click “Schedule Appointment” to set up a CONFIDENTIAL appointment.

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