Real Estate January 1, 2024

Your 2023 Recap & 2024 Blueprint – What’s Next? Part 2/5

Strategic Business Planning for Cleveland Realtors: Setting Goals and Achieving Success in 2024


As we step into a new year, it’s crucial for Cleveland-area real estate agents to reflect on the past and strategically plan for the future. In a recent insightful discussion led by Mike Ferrante from Century 21 HomeStar and the 21 Mike Team is joined by Broker/Owner of HomeStar Tony Geraci, the focus was on setting meaningful business goals for 2024. Let’s delve into the key takeaways from their conversation and explore the importance of creating a comprehensive business plan.

Understanding Your Numbers: Mike kicks off the discussion by emphasizing the significance of understanding your numbers. Whether you’re a seasoned agent or a newcomer, examining your 2023 performance is a critical first step. Knowing where your business came from in the past year provides valuable insights into where it can go in the upcoming year.

Tony adds a layer of financial awareness to the conversation, emphasizing the need for a budget. He highlights the importance of distinguishing between household and real estate budgets. Agents are encouraged to assess their minimum budget for living expenses and determine the investment capital needed for their real estate business to thrive.

Setting Meaningful Goals: Mike and Tony stress the need for specific and meaningful goals. Rather than vague targets like “six figures” or “double my sales,” they advocate for a detailed breakdown of what you need and want to make. This includes essentials like household bills and extends to personal aspirations such as education, retirement, and vacations.

Creating a Vision Board: To make these goals tangible, consider a vision board. Putting your financial and personal goals on paper, especially the aspirational ones, serves as a constant reminder of what you’re working towards. This visual aid helps agents stay focused and motivated throughout the year.

Transitioning to Full-Time Real Estate: Mike shares his personal journey of transitioning from a construction project manager to a full-time real estate agent. He highlights the importance of having a financial cushion, or investment capital, when starting a new business. Tony echoes this sentiment, advising agents to make their financial goals first before considering a full-time commitment.

Developing a Budget and Time Blocking: The conversation evolves into the practical aspects of business planning, with Tony recommending a two-fold approach. First, agents should develop a budget that considers both personal and business expenses. Second, time blocking becomes crucial, mirroring the structured schedules found in traditional jobs. Tony emphasizes the need to treat your real estate business with the same discipline as you would an employer-employee relationship.

Conclusion: As Cleveland Realtors gear up for 2024, the key takeaway is the importance of strategic business planning. Understanding your numbers, setting meaningful goals, and embracing a structured approach to time management are the foundations for a successful real estate journey. Stay tuned for the next installment as Mike and Tony guide agents through the practical steps of creating a personalized business plan tailored to Cleveland’s dynamic real estate market.


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