Real Estate April 5, 2024

Buyer Agency Agreement Presentation – Dos & Dont’s!

Mastering Buyer Agency Agreements: Dos and Don’ts for Realtors


Are you a Realtor looking to refine your approach to buyer agency agreements? With the evolving landscape of real estate transactions, staying ahead of the curve is essential. In this post, we’ll delve into the dos and don’ts of presenting buyer agency agreements, focusing on insights from Mike Ferrante of the 21 Mike Team at Century 21 HomeStar and Tony Geraci Broker/Owner of Century 21 HomeStar in Solon, Ohio.

The Dos:

  1. Lead with Value, Not Paperwork: When engaging with potential buyers, prioritize their needs and interests over paperwork. Instead of bombarding them with documents upfront, start by understanding their preferences and scheduling property viewings. Establish rapport before diving into formalities.  Mike suggests saying “When would you like to see this property?”.
  2. Emphasize Buyer Benefits: Frame the discussion around how signing a buyer agency agreement benefits the buyer, not just the Realtor. Highlight advantages such as dedicated representation, access to expert guidance, and streamlined transaction processes. Make it clear that the agreement is tailored to protect and serve their interests throughout the home-buying journey.
  3. Be Transparent about Compensation: Transparency builds trust. Clearly explain how you, as the Realtor, are compensated and why certain agreements are necessary. Assure buyers that transparency is a core principle guiding your interactions, fostering an open and honest relationship from the start.
  4. Offer Buyer Consultations: Propose a buyer consultation as an opportunity to educate and empower buyers. Use this session to discuss the intricacies of the home buying process, review essential documents, and address any concerns or questions they may have. Position yourself as a trusted advisor committed to their success.
  5. Customize Agreements as Needed: Recognize that one size does not fit all when it comes to buyer agency agreements. Tailor the terms and duration of the agreement to suit the specific needs and preferences of each client. Whether it’s a property-specific agreement or a short-term commitment, flexibility enhances the likelihood of securing buyer engagement.

The Don’ts:

  1. Don’t Lead with Paperwork: Avoid overwhelming buyers with paperwork right out of the gate. Initiate conversations with a focus on their property interests and preferences before discussing formal agreements. Starting on a personal, client-centered note sets a positive tone for future interactions.
  2. Avoid Making It All About You: While compensation is important, refrain from making it the focal point of your discussions. Shift the narrative to emphasize the value and benefits buyers receive by engaging your services. Center the conversation on their needs and objectives to foster trust and rapport.
  3. Don’t Over-Explain Initially: In the early stages of engagement, refrain from delving into excessive detail or explanation. Save in-depth discussions for later stages when buyers express interest or raise questions. Keep initial interactions concise and focused on building rapport and understanding client needs.
  4. Don’t Assume Resistance to Consultations: Don’t assume that buyers will automatically reject the idea of a consultation. Instead, confidently propose the consultation as a valuable opportunity for them to gain insights and clarity about the home buying process. Position it as a proactive step toward achieving their goals.
  5. Avoid One-Size-Fits-All Approaches: Recognize the importance of customization in buyer agency agreements. Avoid rigid, generic templates and instead tailor agreements to suit the unique circumstances and preferences of each client. Flexibility demonstrates responsiveness and a commitment to meeting individual client needs.

By adhering to these dos and don’ts, Realtors in the Cleveland area, including those at Century 21 HomeStar’s 21 Mike Team, can elevate their approach to presenting buyer agency agreements. Prioritizing client-centric practices, transparency, and flexibility lays the foundation for successful client relationships and transactions in today’s dynamic real estate market.


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