Real Estate December 20, 2023

Business plan 2024 – The Big Picture part 1/5

Crafting Your 2024 Real Estate Business Plan: A Guide for Cleveland Realtors


Welcome, Realtors! As we approach the end of 2023, it’s time to shift our focus to the future and start planning for a successful 2024.

In this blog, we’ll dive into insights shared by Mike Ferrante, a prominent Cleveland Realtor from Century 21 HomeStar, and outline the essential steps to create a robust business plan for the upcoming year. So, grab your pens and notepads as we embark on this journey together.

Vision, Mission, and Values:

Mike Ferrante emphasizes the importance of setting a clear vision for the future. Ask yourself, where do you want to be in 10 years, 5 years, and 1 year? Beyond real estate, consider what you want your life to look like. This vision serves as your destination, providing direction for your efforts.

Next, define your mission statement – a concise phrase that encapsulates your purpose and values. For example, Mike’s team aims to provide a superior, memorable experience for clients and partners. Your mission statement guides your actions and creates a brand identity.

Values play a crucial role in shaping your approach to real estate. Mike stresses the significance of prioritizing the client’s needs over personal gains, fostering trust and building a positive reputation.


Understanding your “why” is fundamental to staying motivated. Whether it’s the sheer joy of the job, supporting your children’s education, or achieving financial goals, your “why” is your driving force.

Accountability becomes the bridge between motivation and success. Tony Geraci, broker-owner of HomeStar, emphasizes the importance of accountability in achieving long-term goals. Having an accountability partner, whether it’s a colleague, coach, or mentor, keeps you on track.

Commitment seals the deal. Are you merely interested, or are you committed to your goals? Having a strong commitment ensures that you’ll stay the course, even when challenges arise.


Now, let’s get practical. Mike suggests starting with your 2023 numbers – units, buyers, sellers, average sale price, and sources of business. This baseline data will help you identify areas for improvement and set realistic goals for 2024.

In the next few weeks, we’ll delve into more specific aspects of your business plan, such as sources of business, building your database, and creating actionable steps to reach your goals.

Crafting a business plan is not just about real estate transactions; it’s about shaping the life you desire. Mike Ferrante and Tony Geraci provide valuable insights to help Cleveland Realtors build a solid foundation for success in 2024. Stay tuned for the upcoming blogs, where we’ll guide you through the specifics of creating a comprehensive business plan tailored to your needs. Don’t miss out on the valuable tips and updates – subscribe to the 21 Mike team on YouTube, follow on Facebook, and listen to our Podcast. Here’s to a prosperous and fulfilling 2024!

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