Real Estate December 5, 2023

5 Text Scripts to Generate MORE Business! Realtor Training

Unlocking Real Estate Success: Texting Scripts for Realtors to Boost Business


In the fast-paced world of real estate, effective communication is key to success. As a realtor, reaching out to your clients and leads in a way that resonates with them is crucial. In this blog post, we’ll explore powerful texting scripts tailored for realtors, designed to engage your sphere of influence (SOI) and convert leads effectively.


1. Know the Truth Script for SOI:

In a world flooded with news and market noise, staying connected with your sphere of influence is vital. The “Know the Truth” script helps you cut through the clutter. Consider sending a text like:

“Hey [Client’s Name], how’s it going? I was thinking about you today amidst all the news about the real estate market. If you have any questions or concerns, let me know. I can provide you with real insights so you can know the truth.”

This script not only shows your clients that you’re actively engaged but also opens the door for meaningful conversations about their real estate needs.

2. Make-Me-Move Script for SOI:

Engaging your SOI with personalized messages is a great way to spark conversations. Try this script:

“Hi [Client’s Name], hope all is well! Quick question: If you could sell your house for [Blank] dollars, would you list it this [Fall/Spring/Summer]? I’m curious about your thoughts on this. Let’s catch up!”

This script not only initiates a conversation about their potential interest in selling but also prompts them to think about their ideal listing price.

3. Zestimate Script for SOI:

Leverage the popularity of platforms like Zillow to initiate discussions about market value. Send a text like:

“Hey [Client’s Name], was thinking about you today. Checked out your Zillow estimate – it’s at $383,000. What are your thoughts on that? Let’s chat about it!”

This script is a great way to engage clients in a conversation about the perceived value of their property and opens the door to further discussions about market trends.

4. Quick Lead Conversion Script:

When dealing with leads, the key is to be concise and engaging. Try this script:

“Hello [Name], are you still looking to buy or sell? Let’s catch up and discuss your real estate goals!”

This script is a simple yet effective way to re-engage leads and open the door for further conversations.

5. New Listing Alert Script for Leads:

For both buyers and sellers, a new listing alert can be a powerful way to capture attention. Try a text like:

“Hi [Lead’s Name], a fantastic new home just hit the market in your area! Interested in taking a look? Click here [Insert Your Company’s Website Link].”

Including a link to your website ensures that the lead engages with you directly, providing an opportunity for further communication.

Remember, these scripts are templates, and personalization is the key. As you integrate them into your communication strategy, adapt the language to match your style and build genuine connections. Regularly reaching out to your SOI and leads using these scripts can significantly boost your real estate business and keep you top of mind in a competitive market.

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