Real Estate May 7, 2024

5 Mistakes Agents Make at Their Open Houses!!!

Mastering Open Houses: 5 Strategies Every Realtor Should Know

Are you a realtor looking to level up your open house game? Look no further than Mike Ferrante and the 21 Mike Team at Century 21 HomeStar. Mike is joined by Tony Geraci, Broker/Owner of Century 21 HomeStar.  With years of experience and countless successful open houses under their belts, they’ve distilled their wisdom into five key strategies every realtor should implement to maximize their open house potential.

  1. Advertising Yourself, Not Just Your Listings: Sure, your listing may be on Zillow and in the MLS, but are you leveraging free advertising channels to showcase yourself? Mike emphasizes the importance of personal branding by utilizing social media, live videos, and even simple mailers to keep your network informed about your activities. Remember, you’re not just selling houses, you’re selling YOU!
  2. Door-Knocking: Embrace the Neighborhood: Knocking on doors may seem old-fashioned, but it’s a tried-and-true method for drumming up interest in your open house. Mike recommends canvassing the neighborhood, armed with friendly smiles and half-page flyers, to personally invite residents to your event.  Try to do 40 houses, 10 in each direction, on both sides of the street.  It’s not about being pushy; it’s about making genuine connections and expanding your network.
  3. Signs, Signs, Everywhere Signs: Never underestimate the power of signage. Mike advises saturating the area with signs of ample size, strategically placed to guide potential buyers to your open house. Whether it’s a busy street or a quiet neighborhood, more signs equate to more visibility and more foot traffic.
  4. Capture Contact Information: Don’t let potential leads slip through the cracks. Mike stresses the importance of diligently collecting contact information from every visitor. Whether they’re ready to buy now or in the future, having their details allows you to follow up effectively and nurture those relationships over time.  Mike’s favorite line:  I promised the owner I would get information on everyone who walked through their home.
  5. Follow-Up Like a Pro: Finally, the fortune is in the follow-up. Once you’ve gathered those valuable contacts, it’s time to nurture them through personalized texts, calls, and emails. Keep them engaged, provide value, and position yourself as their go-to real estate expert. Remember, every listing should yield not just one client, but multiple potential leads.

Bonus Tip: Don’t shy away from hosting open houses for other agents’ listings. It’s a win-win situation that allows you to showcase your skills while building rapport with fellow realtors.

In conclusion, mastering the art of open houses requires a combination of proactive marketing, personal engagement, and persistent follow-up. By implementing these five strategies championed by Mike Ferrante and the 21 Mike Team, you’ll be well on your way to hosting open houses that leave a lasting impression and drive results in the competitive Cleveland real estate market.


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