🚫Stop Saying “Just Following Up” – Use These Powerful Scripts Instead🚫

Are your messages getting ignored? Do your calls and emails go unanswered? It could be your language. One of the weakest phrases agents use is: “Just following up.”

In this training, Mike Ferrante of the 21 Mike Team at Century 21 HomeStar, alongside Broker/Owner Tony Geraci, shares how to replace weak, ignored follow-ups with curiosity-driven, personal, and response-worthy scripts that actually get replies.

📍 Why “Just Following Up” Fails

When you say “Just following up,” you sound:

• Passive instead of confident

• Scripted instead of personal

• Like you have nothing new to offer

Your goal is to inspire interest, create urgency, and sound human. That means leading with value and using words that spark curiosity.

🔍 Category 1 – Curiosity Triggers

Make your message impossible to ignore by prompting the recipient to wonder what you mean.

Examples:

• “Crazy idea – hear me out…”

• “This is probably a bad idea, but…”

• “Quick scenario I’d like to run by you…”

• “Have you heard about the big change in the market?”

💡 Tip: Always back up your curiosity statement with something real — like a market shift, new listing, or strategy update.

🤝 Category 2 – Personal & Relationship-Based

Make it feel like your message is just for them.

Examples:

• “I was just in your neighborhood and thought of you.”

• “I saw your Facebook post about [topic]…”

• “I came across this article about [interest/hobby] and thought you’d enjoy it.”

• “I’d love your opinion on this…”

✅ Keep notes on your database — hobbies, interests, family updates — so you can tailor your outreach.

📈 Category 3 – Insight & Scarcity

People act when they feel something is rare or time-sensitive.

Examples:

• “I thought you’d want to see this before it goes live.”

• “I’m reaching out to you first before sharing with others.”

• “There’s a short-term opportunity I think you’ll want to see.”

🏡 You can do this daily — anytime a property lists, goes under contract, or sells in their neighborhood.

⏳ Category 4 – Low-Effort Asks

Set expectations that the time investment is small.

Examples:

• “This will only take 30 seconds…”

• “Quick 1-minute video for you…”

• “No need to respond unless you’re interested.”

📹 Pro Tip: Send short selfie videos instead of text — it’s personal, different, and memorable.

📩 Category 5 – Invitations & Collaboration

Invite them to participate or share their opinion.

Examples:

• “I’d love your take on something I’m working on…”

• “I’m putting together a market update for [area] and would value your input.”

• “We’re hosting a local charity event — can I put you on the list?”

🎯 Final Takeaway

Replace “Just following up” with curiosity, personalization, scarcity, low-effort asks, and invitations. These trigger responses because they:

• Show you value the person’s time

• Give them a reason to reply

• Feel genuine and relevant

Stop being ignored — start conversations that lead to business.

Want more scripts that work?
Connect with Mike Ferrante at 21Mike.com or schedule time with Tony Geraci at Talk2Tony.net

For more great Real Estate content:

You can listen to our Podcast FREE BEER AND REAL ESTATE,  or on YouTube for Mike’s weekly classes!!!

https://freebeerandrealestate.buzzsprout.com/

SCHEDULE AN APPOINTMENT WITH MIKE: 21Mike.com

EMAIL: MIKE@21MIKE.COM 

CHECK OUT OUR TRAINING VIDEOS ON YOUTUBE: https://www.youtube.com/user/21mikec21

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TRAINING ON  ZOOM, TUESDAYS AT 11:30 EST:  https://bit.ly/3r9Lw2c