Grow Your Business with the #1 Online Content: VIDEO

If you are a real estate agent in Cleveland, Akron, Canton, Youngstown, or anywhere throughout Northeast and Central Ohio, you are always looking for an edge. Whether you specialize in downtown condos, lakefront homes in Apple Valley, or single-family properties in suburban Solon, you know how important it is to stay in front of your sphere. Mike Ferrante of the 21 Mike Team at Century 21 HomeStar is here to tell you: the #1 way to do that is with video.

Why Video is King for Real Estate Marketing

According to almost every major online marketing study, video is the most consumed type of content online. People are scrolling social media looking for visual, engaging content—and video captures their attention more effectively than text or images alone. If you want to build your brand, generate more leads, and convert more prospects, there is no better tool than video.

As Mike Ferrante puts it, “When people see your face and hear your voice, it builds trust. Whether they already know you or are discovering you for the first time, video makes them feel like they know you.”

Tony Geraci, Broker/Owner of Century 21 HomeStar, echoes the sentiment: “Thirty years ago, all you had was your headshot on a business card. Today, clients expect to see you on YouTube, Facebook, Instagram, and more.”

What Type of Video Content Should Cleveland Realtors Create?

Here are several high-SEO, high-impact video content ideas you can use immediately, whether you are a new agent or a seasoned broker:

1. Local Market Updates

Every buyer and seller wants to know, “How’s the market?” Even if you are new, you can pull stats from the MLS and report on:

Median home prices in Cuyahoga County
Active inventory in Akron or Canton
Year-over-year trends in Columbus suburbs

Make this a monthly series, and you become the go-to expert in your geographic farm.

2. Community Highlights

Showcase your favorite restaurants, parks, small businesses, or neighborhoods. Think:

“Top 3 Coffee Shops in Lakewood”
“Living in Shaker Heights: What You Need to Know”
“A Tour of Apple Valley Lakefront Living”

This type of evergreen content builds your visibility as a hyper-local expert and gets shared widely.

3. FAQs and Real Estate Tips

Answer questions your clients are already asking:

“What is earnest money in Ohio real estate?”
“Should I sell my home before buying my next one?”
“What to expect at a Cleveland home inspection?”

Use ChatGPT or AI tools to help brainstorm video titles, write scripts, and organize your ideas.

4. Property Tours & Just Sold Videos

Walkthroughs, previews, or “just sold” announcements are great ways to:

Showcase inventory
Celebrate success
Demonstrate results to your sphere

If you helped a family sell in Solon or found a buyer for a fixer-upper in West Park, tell the story on video!

Tools and Tips for Making Real Estate Videos

You do not need fancy equipment. Your smartphone is enough to get started. Mike Ferrante recommends:

A basic ring light or tripod
A lavalier mic or Bluetooth microphone for better sound
Consistent branding across your channel and videos

“Don’t worry about perfection,” Mike says. “Worry about consistency. Publish weekly or at least monthly, and keep showing up.”

Consistency Builds Your Online Presence

One of the most important keys to video marketing success is consistency. Just like farming, video takes time. You will not get 1,000 views on day one, but after months of showing up, people will begin to say, “I see you everywhere.”

Tony Geraci reminds agents, “When people go to your YouTube or social media, they should see a library of consistent, value-driven content. That’s how you build brand authority.”

Final Thoughts from Mike and Tony

Whether you are a new real estate agent in Cleveland or a top producer in Columbus, video content is your secret weapon to grow faster in 2025 and beyond. You do not need to be perfect, and you do not need expensive gear. What you need is a message and the commitment to share it regularly.

If you are not yet using video to market your business, now is the time to start. And if you want help putting together a video strategy, the 21 Mike Team at Century 21 HomeStar offers mentorship, training, admin support, and lead generation tools that can help you succeed.

Ready to Grow Your Real Estate Business?

Visit 21Mike.com and click the “Schedule Appointment” button.
Email Mike directly at mike@21mike.com.
Talk with Tony Geraci at talk2tony.net.

The Cleveland real estate market is competitive, but with video and the right support, you can build a brand that stands out and generates consistent referrals for years to come.

For more great Real Estate content:

You can listen to our Podcast FREE BEER AND REAL ESTATE or YouTube for Mike’s weekly classes!!!