Questions to Ask When Interviewing a New Real Estate Team or Brokerage

Top Five Reasons Agents Change Teams or Brokerages in Real Estate

In the world of real estate, change is inevitable—not just for buyers and sellers but for agents too. Whether it’s switching teams or moving to a different brokerage, understanding the reasons behind these decisions can help both agents and leaders create a better fit. Mike Ferrante of the 21 Mike Team at Century 21 HomeStar and Tony Geraci, Broker/Owner of Century 21 HomeStar, discuss the top reasons agents make a move and offer insights for both agents and brokerages.

Reason 1: Culture Fit

The culture of a team or brokerage is more than just camaraderie among agents. It encompasses leadership style, communication, and the general atmosphere. Agents thrive in environments where they feel supported and valued. For example:

• Supportive Leadership: Some brokerages, like Century 21 HomeStar, focus on personalized relationships with agents. Tony Geraci says, “Our culture is built one agent at a time. We don’t expect everyone to fit into one mold.”
• Flexibility and Independence: Agents should look for brokerages that match their working style, whether they prefer high-touch coaching or autonomy.

Agents should always ask: What is the culture like here? and How will it support my growth?

Reason 2: Tools, Technology, and Systems

Agents often switch brokerages for access to better tools and systems that streamline their work. In today’s tech-driven world, having the right resources can be a game-changer. These include:

• CRM and Lead Management Software: Effective systems can help agents nurture leads and manage transactions efficiently.
• Marketing Tools: Social media automation, website templates, and video creation platforms are increasingly essential for modern real estate marketing.
• Lead Generation Strategies: Ask potential teams or brokerages how they approach lead generation and whether they distribute leads to agents.

Tony adds, “It’s not about having the shiniest tools—it’s about having the right tools that fit your needs.”

Reason 3: Support and Administrative Resources

One of the most overlooked aspects when choosing a team or brokerage is the level of support provided. Administrative and marketing support can free agents to focus on selling, while also offering a competitive edge.

• Administrative Help: Tasks like transaction management and scheduling showings can consume valuable time. A team with dedicated staff can be invaluable.
• Marketing Support: From designing flyers to creating social media campaigns, having a skilled team behind you can significantly boost your business.

Agents should ask: What level of administrative and marketing support is included in my fees or split?

Reason 4: Opportunities for Growth and Education

Stagnation is a common reason agents seek change. Growth opportunities, like mentorship, advanced training, and continuing education, are vital for both new and experienced agents.

• Coaching and Mentorship: Access to experienced mentors can provide guidance and accountability.
• Continuing Education: Does the brokerage offer CE classes or access to training that keep agents ahead of the curve?

Mike emphasizes, “The best teams and brokerages don’t just provide training; they create opportunities for agents to advance their careers.”

Reason 5: Financial Considerations

Money is often seen as the primary reason agents change brokerages, but it’s rarely the only factor. While commission splits, caps, and fees are important, they must be weighed against the value provided.

• Commission Splits and Fees: Some brokerages offer higher splits but less support, while others provide more resources at a slightly lower split.
• Caps and Incentives: Agents should ask about caps, referral fees, and other costs to get a clear picture of what they’ll take home.

Tony explains, “The 100% commission model is misleading. Every brokerage has costs, whether upfront or hidden. It’s about finding the right value for your business.”

Questions Agents Should Ask Before Making a Move

To ensure they’re making the right decision, agents should ask potential teams or brokerages these key questions:

1. What is the culture like here?
2. What tools, technology, and systems do you provide?
3. How does your team or brokerage approach lead generation and distribution?
4. What training and continuing education opportunities are available?
5. What level of administrative and marketing support is offered?
6. What happens to my pending transactions, listings, and commissions if I decide to leave?

Transparency is crucial. “We make everything clear from the start,” says Tony. “Agents should never feel blindsided by fees, policies, or processes if they choose to leave.”

Final Thoughts: Making the Right Move

Changing brokerages or teams can be daunting, but it can also be a step toward greater success and satisfaction. Whether it’s culture, support, or growth opportunities, agents should prioritize what matters most to their careers.

Mike Ferrante and Tony Geraci emphasize the importance of transparency, value, and a strong support system. “At the end of the day, it’s about aligning your needs with what the brokerage or team offers,” says Mike.

For agents considering a move or wanting to explore their options, Mike and Tony encourage open conversations. Contact Mike at mike@21mike.com or schedule a call with Tony at tonytalk.net. With the right information and preparation, 2025 could be your best year in real estate yet!

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