How to Convert a For Sale By Owner (FSBO) to a Listing – 3 Scripts for Agents!
Only 5% of home sales don’t use an agent; FSBOs are less than 5% due to new build sales and selling directly to family, etc.
Your goal should be a listing appointment or at the very least a preview; 70% of people work with the first agent they meet.
A good opening line with energy will make a world of difference: “Tell me more about your house.”
Be sure to ask early on “Are you cooperating with agents?”
Taking a helping hands approach can get your foot in the door:
“Do you know what documents you need?” “I can get you copies.”
“I can do an open house for you.”
Or you can administer the transaction.
For more information on how to get listings from FSBOs, listen to our PODCAST!
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